Arnab Saha - Engineering Leader
Work

Floreta 2021

Video-based Social Commerce Platform

TL;DR

Backend developer for a video-based social commerce app. Built services on AWS with 50+ beauty brands and 500+ products.

A social commerce company focused on beauty and lifestyle products, allowing creators to share video content and earn commissions on sales.

  • Role

    Backend developer and technical consultant. Helped design the service architecture and deploy backend services.

  • Contributions
    • Curated catalog of 50+ beauty brands with 500+ SKUs
    • Designed and deployed backend services on AWS
    • Integrated personalization engine for product recommendations
  • Stack

    NodeJS, AWS RDS, AWS Personalize, AWS Elemental MediaStore

  • Status

    Service discontinued

Floreta app screenshotFloreta product catalogFloreta creator dashboardFloreta checkout flow